Designing & building an adaptable eCommerce website for Electrolux’s APAC and MEA markets

Niteco’s template project first went live to the general public in Vietnam in December 2020. In the first full month alone, the site saw more than one million pageviews and a healthy conversion rate for finished goods. The combined efforts of Niteco’s content and SEO teams also ensured an SEO score of 97/100. In PageSpeed Insights, the new site achieved a score of 91/100. From buyers, the website has received feedback like “Very friendly interface and easy to navigate” and “Great delivery service”. Following the strong performance, Electrolux and Niteco agreed on a staggered rollout in further markets, namely Egypt, Japan, Korea, Taiwan, Thailand, Singapore, and Malaysia.

With the new site, marketers get complete control over all touchpoints, with automated transaction emails, abandoned cart follow-ups and more built right into the system. For improved upselling capabilities, the sites also recommend additional products and accessories the buyer might like while nurturing customer relationships post-purchase. In addition, advanced Ecommerce tracking lets marketers easily keep an eye on the most important metrics like bounce rate and conversion rate while making A/B Testing and CRO super-easy. For instance, Niteco and Electrolux implemented a CRO project shortly after the launch that led to an increase of 26.7% in Add to Cart actions. To optimize conversion rates further, Niteco designed smooth user checkout flows that eliminate any obstacles keeping users from buying.

The project was nominated for an internal Electrolux award for the successful implementation of the project despite Covid-19 restrictions and the distribution of team members across five countries. Sales for the new Ecommerce site in Vietnam are estimated to reach more than 1.1 million USD per year. The low cost and quick implementation for other markets are the major benefits of the Niteco solution’s scalability and adaptability.