The Basics of E-Commerce, Part 1: Types, Benefits and the Future
Electrolux, the renowned home appliance company, this week received the award for Online Services - Consumer Products (Durables) at the prestigious SBR Technology Excellence Awards in Singapore. The accolade, presented by the Singapore Business Review, was earned for the successful introduction of their all-in-one, comprehensive appliance subscription platform, Levande. This groundbreaking platform, developed by Niteco, revolutionizes the traditional appliance ownership model.
Electrolux’s Gaurav Julka accepted the award.
Levande's subscription service disrupts conventional business models by offering consumers an end-to-end appliance subscription experience that covers setup, delivery, service, and even includes a 48-hour guaranteed like-for-like replacement policy. By providing customers with peace of mind and significantly reducing upfront costs, Levande redefines the way people approach appliance ownership.
The Levande platform integrates seamlessly with various external systems, including MyInfo SingPass, OneMap SG, Stripe, SAP CDC, and Electrolux backend systems. These integrations ensure a smooth and hassle-free experience for consumers who utilize the platform. Additionally, Niteco has included automated recurring billing, secure payments, and a user-friendly interface that allows Levande subscribers to manage their subscriptions effortlessly. Users can easily renew or upgrade their subscriptions without the need to go through the payment process again. Furthermore, the platform prioritizes the security of users' sensitive financial information through a secure payment gateway. Niteco's experts also placed particular emphasis on performance and accessibility, with the site's homepage fully loading in just 2.9 seconds.
Levande revolutionizes the way consumers approach appliance ownership by eliminating the need for substantial upfront costs when purchasing appliances such as washing machines, wine cabinets, refrigerators, and more. With Levande, subscribers select the appliance that suits their needs, subscribe to a plan for a fixed monthly fee (starting from $21.99/month for a washer dryer), and get the appliance delivered and set up within 48 hours. They also have the flexibility to upgrade or cancel their subscription at any time, giving them greater control over their appliance choices.
Moreover, Levande efficiently manages its partner affiliate program, which involves listing Levande subscriptions and services on partner platforms like DBS Marketplace. This integration harnesses Levande's affiliate tracking mechanism to monitor and report conversions resulting from successful subscriptions. Additionally, it enables the monitoring and incentivization of affiliates or partners who refer customers to Electrolux's services.
The SBR Technology Excellence Awards recognize exceptional companies in Singapore that pioneered groundbreaking IT products and solutions and impactful technology initiatives, leading the digital journeys of their respective industries.
