Optimizely makes personalization its third pillar with Intelligence Cloud

Optimizely, the industry-leading CMS and Commerce platform provider, is taking its personalization suite into the cloud. The company announced this week that all its modules focused on personalization and recommendations would be collected under a shared offerings banner, called Intelligence Cloud.

The company had previously already collected its CMS and Commerce offerings under the umbrellas of Content Cloud and Commerce Cloud, respectively. With Intelligence Cloud becoming the company’s third key offering, Optimizely highlights the importance of personalization for any web presence.

The decision creates a clear differentiation for the data, recommendations and analytics aspects of the company’s Digital Experience Platform. The following Optimizely products are part of Intelligence Cloud: 

• Content Intelligence (formerly Idio, recently acquired)
• Content Recommendations
• Email Content Recommendations (new feature)
• Product Recommendations
• Email Product Recommendations
• Personalized Search & Navigation
• Visitor Intelligence
• Customer Data Platform

You can read more about every product in our overview of the Optimizely platform. While these products will not become available independently of an Optimizely site, the decision does highlight the broad range of Optimizely’s offerings in the area of personalization.

On the occasion of the introduction of this third “cloud” pillar, Optimizely CMO Kirsten Allegri Williams said, “The global crisis is a turning point for every industry. There is an undeniable shift toward digital-first which requires differentiated brand experiences and the need for CMOs, CIOs, and Commerce leaders to rapidly adapt to changing conditions. Our customers need scalable technology with AI and actionable insights to solve real-world problems and create personalized engagement – we provide that in Optimizely Content Cloud, Commerce Cloud and, now, Intelligence Cloud.”

You can read more about what Intelligence Cloud has to offer here. If you’re interested in finding out what Optimizely’s personalization offerings can do for you, contact Niteco today.